Gulbis is considered to be a sex symbol in the LPGA. When she released a calendar for 2005 just before the 2004 U.S. Women's Open, which featured her in different pictures showing her playing golf, in addition to striking poses in swimwear, the United States Golf Association (USGA) barred it from being sold at the event, deeming it inappropriate.
The calendar was sold very openly at Golf Canada. The USGA was criticized for overreacting. Gulbis also posed for the November 2004 issue also gave away a chance to play golf with her at her home course, the Lake Las Vegas Resort, where her calendar photo shoot took place.
Gulbis has said that she likes the attention she gets, even if it is for her appearance; she has endorsement deals with TaylorMade Golf, Adidas, Canon, Amstel Light, Payment Data Systems, MasterCard, Winn Golf Grips and Lake Las Vegas Resort.